Hello…

My Blog Work

I’m a digital strategist and project manager passionate about the intersection between technology and creative marketing. I’ve been living in Dubai, UAE since 2011.

I write a tech & digital marketing blog and regularly feature in Campaign Middle East magazine, as well as Entrepreneur.com, the Web Summit blog, on Lovin’ Dubai, the LinkedIn Pulse daily newsletter, WamdaLovin’ Trends and the Serviceplan Group blog.

 

 

Digital Media, Web & Mobile

I have worked on both the agency and client side, for small web start-ups and larger international software companies, in both a project management and business development capacity. I specialise in Digital Strategy, Web Design & Mobile App Development.

I also freelance in web design and work with HTML, CSS, Graphic Design & UX/UI.

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International Development

I have significant international experience having worked across the Middle East, Europe, North America and Africa. I also have an MSc. in International Business Growth from UCD Michael Smurfit Graduate Business School as well as having studied International Business at the University of Applied Sciences Wiener Neustadt, Austria.

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Achievements

During 2011 / 2012 I was part of Enterprise Ireland’s inaugural Graduates for International Growth programme having been included in the top 4% of over 1,200 college graduate applicants. I also have an MSc. in International Business Growth from University College Dublin and a BSc. in Marketing from Dublin Institute of Technology.

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My Blog

Vertical Take-Off

Vertical Take-Off

More people than ever are watching Stories, but marketers are still obsessed with the Feed.

Originally featured in the December 2nd 2018 issue of 

Posted by Rob in Campaign Magazine, Snapchat

What next for Instagram?

With Instagram’s co-founders both quitting Facebook, are we about to see a more aggressive pursuit of ad dollars on the platform?

Originally featured in the October 21st 2018 issue of 

Posted by Rob in Advertising, Campaign Magazine, Facebook, Mobile, Snapchat
8 ways AR platforms like Google Lens can work in an advertising capacity

8 ways AR platforms like Google Lens can work in an advertising capacity

Google’s augmented reality platform, Google Lens, is expanding outside of the Google Assistant app to being accessible directly from the camera on some Android devices, as well as in Google Photos and Google Maps. With it only being a matter of time before Apple rolls out ARkit functionalities..

Posted by Rob in Augmented Reality, Google, Mobile

The Augmented Reality Book Shop

I can’t get enough of seeing interesting real-world implementations of consumer AR and this ARKit example that I came across today is..

Posted by Rob in Apple, Augmented Reality

Facebook is testing moving News + Brand Pages to a separate feed

A Facebook update that is currently being tested in 6 countries will make the default Newsfeed just for friends (and ads), and a separate feed for news and brand pages that you follow. The knock-on effect for brands and publishers could be devastating as pages in test countries have seen a dramatic..

Posted by Rob in Facebook, Media